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AXA
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2026
Venture Spirit activated across a global leadership team.
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AXA
・
・
2026
Venture Spirit activated across a global leadership team.
Client
AXA
solutions
Event
Brand
Content
year
2026
industry
Insurance
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Overview
The Brief
The 2026 kick-off was positioned as strategic infrastructure for TDK Transformation—an operating narrative and experience that connects “United by Venture Spirit” to leadership commitments and the T131 direction. We built a cohesive story arc across program design, speaker moments, and interactive participation so the theme didn’t land as a slogan, but as an executable framework leaders could own and cascade. The result was a high-density, globally consistent signal that combined strategic validation, internal governance, and practical toolkits to sustain momentum beyond the day itself.
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watch
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challenge ・transformation ・impact
01
Challenge
TDK needed to align global leadership around its transformation roadmap and translate the "United by Venture Spirit" vision into clear, repeatable behaviors across the organization. A kick-off that produced energy without structure would fade within weeks.
02
Tranformation
YF designed the event narrative and program architecture, produced executive and highlight films, and delivered a full suite of brand and environment assets reinforcing "United by Venture Spirit" throughout. The system was built for rapid internal deployment beyond the event itself.
03
Impact
The kick-off established a unified transformation narrative that leaders could adopt and repeat, backed by a toolkit of videos, visual assets, and presentation standards ready for internal use. TDK gained an event infrastructure that continued working after the room emptied.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
