Case study

Gemba Challenge 2027 - pitch

Technical mastery structured into a repeatable global platform.

Client

UD Trucks

Year

2026

Industry

Automotive / Aviation

Solutions

Event

Content

Operation

Overview

The brief

We partnered with UD Trucks to architect the UD Gemba Challenge 2027 as strategic infrastructure for global service capability—designed to elevate technical mastery, unify standards, and strengthen internal pride. By reframing the program around a purely technical, two-mechanic format and building the operating model and narrative system around it, we created the conditions for a fair benchmark, a scalable experience, and a durable signal of competence across the network.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

UD Trucks needed a repeatable way to scale service excellence globally, built as a durable platform with clear infrastructure for benchmarking technical skill consistently across regions while creating pride, recognition, and a shared performance culture across the service network.

02 / Transformation

YF designed the end-to-end program framework covering strategic platform, competition structure, and operational blueprint, then translated it into a cohesive identity and communications system. Every element was built to run as a sustainable global program with the infrastructure to grow year over year.

03 / Impact

UD Trucks gained a structured, repeatable model for benchmarking and showcasing technical excellence across its service network. The program has a clear strategic narrative, an operationally sound competition format, and a brand identity that positions service mastery as a genuine source of pride.

What we made

Deliverables

Strategic platform + narrative; Competition concept + rules framing (2-mechanic / purely technical); Global roadmap + activation plan; Operational blueprint + run-of-show governance; Content strategy + asset system (film, social, templates); Visual identity system + guidelines; Participant comms + information packs; Welcome kit / merchandise concepts + production coordination; Livestream + gala experience design support

Selected stills