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UD Trucks
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2026
Technical mastery structured into a repeatable global platform.
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UD Trucks
・
・
2026
Technical mastery structured into a repeatable global platform.
Client
UD Trucks
solutions
Event
Content
year
2026
industry
Automotive / Aviation
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Overview
The Brief
We partnered with UD Trucks to architect the UD Gemba Challenge 2027 as strategic infrastructure for global service capability—designed to elevate technical mastery, unify standards, and strengthen internal pride. By reframing the program around a purely technical, two-mechanic format and building the operating model and narrative system around it, we created the conditions for a fair benchmark, a scalable experience, and a durable signal of competence across the network.
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challenge ・transformation ・impact
01
Challenge
UD Trucks needed a repeatable way to scale service excellence globally, built as a durable platform with clear infrastructure for benchmarking technical skill consistently across regions while creating pride, recognition, and a shared performance culture across the service network.
02
Tranformation
YF designed the end-to-end program framework covering strategic platform, competition structure, and operational blueprint, then translated it into a cohesive identity and communications system. Every element was built to run as a sustainable global program with the infrastructure to grow year over year.
03
Impact
UD Trucks gained a structured, repeatable model for benchmarking and showcasing technical excellence across its service network. The program has a clear strategic narrative, an operationally sound competition format, and a brand identity that positions service mastery as a genuine source of pride.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
